Macworld 2009: iTunes Gets DRM-Free

January 7, 2009

Technology

and New Prices

Apple announce iTunes store to go completely DRM-free and at three price levels $0.69, $0.99 and $1.29.  It’s about  time Apple!

In a market where price pressure should be driving down prices, the threat of $1.29 is of concern. However, an optimist might correctly suggest that competition between the publishers will keep price pressure towards the $0.69 end.  We might end up with a CD store paradigm whereby new releases are $1.29, reducing down overtime to $0.69 ~ will Apple’s pricing structure allow such dynamcism.

Apple says their entire catalogue will be DRM free and 256kbps by the end of March (2009).

iTunes Plus redundant?

So if iTunes Plus = 256kbps + DRM free, and all content will be both these things after March, iTunes Plus will surely be redundant, wont it?  Speaking for all Virgos,  I’ll be glad for this redunandancy to be cleared up.

128kbps > 256kbps DRM-free @ $0.30

Apple will offer purchasers [the suckers faithful) of DRMd content, the ability to upgrade each of their 128kbps DRMd [hobbled] tracks for $0.30 each.  In as much as that contributes towards the bandwidth, I guess that’s reasonable.  For the extra income they’ll derive from the unschackled format however, they should have just offered free upgrades, or something nominal, like $0.01 per track.

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About Justin Moss

An information and engineering technologist. Unabashedly opinionated, open-minded and an oft overthinker. Born Sydney Australia, home of the 'Southerly Buster'

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